← All issues

Issues that matter to Laguna

Visitor-generated costs

Should restaurants bear any part of a special tax aimed at visitors? Whether yes or no, identify the specific tax, fee or other revenue source you would support so visitors pay a greater share of public costs attributable to tourism.

Our summaries aid comparison. Open any answer to read the candidate’s original wording.

Incumbents · 3

Seeking reelection to the Council

Sue Kempf

Incumbent · Ballot position 1
Candidate page →

Our summary

Opposes increases in TOT, sales and gross-receipts taxes; favors stewardship communication and increased enforcement.

“I do not support increasing TOT, sales or gross receipts tax. Sales and gross receipts taxes will impact residents.”

Opening excerpt · written response. Full answer below.

Read full answer verbatim
“I do not support increasing TOT, sales or gross receipts tax. Sales and gross receipts taxes will impact residents. TOT tax increase will not be supported by the hotels and hotel guests contribute significantly to our economy. The best way to manage the visitor impacts is to continue to communicate our stewardship platform and increased enforcement.”

Written response · answer only

Mark Orgill

Incumbent · Ballot position 4
Candidate page →

Our summary

Opposes a restaurant-only tax; supports peak-period visitor parking rates and market-based fees for exclusive commercial use of public space.

“I would not support a special tax imposed only on restaurants. Residents patronize our restaurants, and many local establishments already operate on narrow margins.”

Opening excerpt · written response. Full answer below.

Read full answer verbatim
“I would not support a special tax imposed only on restaurants. Residents patronize our restaurants, and many local establishments already operate on narrow margins. I do believe visitors should contribute more toward the services their presence requires. I support peak-period visitor parking rates, while preserving meaningful resident parking benefits, and fair market-based fees for exclusive commercial use of public space. Revenue generated from those sources should be transparently dedicated to visitor-related costs such as public safety, marine safety, sanitation, transportation, parking management and environmental stewardship. I also helped redirect approximately $500,000 annually from tourism promotion toward City stewardship. The principle should be simple: identify costs created by visitor volume, use lawful revenue mechanisms that most directly reach visitors, protect resident-serving businesses, and publicly report how the money is spent.”

Written response · answer only

Alex Rounaghi

Incumbent · Ballot position 8
Candidate page →

Our summary

Opposes a restaurant tax; favors higher parking rates, a roughly 500-meter South Laguna pilot, and outside public funding.

“I'm not supportive of a special tax aimed at restaurants. I rejected this approach in 2024 and 2026.”

Opening excerpt · written response. Full answer below.

Read full answer verbatim
“I'm not supportive of a special tax aimed at restaurants. I rejected this approach in 2024 and 2026. My conclusion is that it would ultimately hurt residents by deterring restaurants from opening. 95% of our visitors do not stay at our hotels and pay transient occupancy tax. We should always be looking to capture funds from visitors, which is why I'm supportive of our work to get Coastal Commission approval for an increase in our parking rates and a pilot to add approximately 500 paid parking meters in South Laguna. I will continue working to maximize the revenue from visitors via parking revenue. I would also keep pursuing county, state and federal money for the services visitors use.”

Written response · answer only

Challengers · 6

Seeking a Council seat

Ashley Cintas

Challenger · Ballot position 2
Candidate page →

Our summary

Opposes a restaurant tax; favors peak parking rates, stronger collection and enforcement, appropriate user fees and review of hotel-tax structures, tied to measurable visitor costs.

“No. A special restaurant tax would also be paid by residents and would weaken local businesses.”

Opening excerpt · written response. Full answer below.

Read full answer verbatim
“No. A special restaurant tax would also be paid by residents and would weaken local businesses. Visitors should contribute more directly through tools tied to visitor demand and cost. I support data-based peak parking rates in the highest-demand areas, stronger collection and enforcement, appropriate event and user fees, and a review of hotel tax and assessment structures. Any additional revenue should be dedicated and reported publicly for beach maintenance, restrooms, traffic management, transit and public safety. The City should first combine current parking, traffic, lodging and visitor data so the charge is connected to a measurable cost.”

Written response · answer only

Nick Aronoff

Challenger · Ballot position 5
Candidate page →

Our summary

Opposes a restaurant tax; would first examine TOT, parking revenue, enforcement and the effectiveness of current tourism-related spending.

“No. I do not support placing a special additional tax on restaurants. Our local restaurants already face high operating costs, and I do not think the city should make it harder to run a local business to address visitor impacts.”

Opening excerpt · written response. Full answer below.

Read full answer verbatim
“No. I do not support placing a special additional tax on restaurants. Our local restaurants already face high operating costs, and I do not think the city should make it harder to run a local business to address visitor impacts. This is the wrong approach. If additional visitor-generated revenue is needed, I would first look at sources more directly tied to visitors, including TOT, parking revenue, and increased enforcement. I would also look at whether existing tourism-related revenues are being spent as effectively as possible before asking anyone to pay more. Visitors should contribute a greater share of the costs they generate, particularly for beach management, sanitation, public safety, parking, transportation, and infrastructure. The goal should be to connect the revenue source as closely as possible to the people creating the demand, rather than placing another broad burden on local businesses and residents.”

Written response · answer only

Edward Bayuk

Challenger · Ballot position 6
Candidate page →

Our summary

Opposes a restaurant tax; favors reviewing visitor-area parking rates, enforcement and locations, plus possible transferable guest permits for affected households.

“I oppose a special tax on restaurants. They serve residents throughout the year and should not bear the City’s visitor costs alone.”

Opening excerpt · written response. Full answer below.

Read full answer verbatim
“I oppose a special tax on restaurants. They serve residents throughout the year and should not bear the City’s visitor costs alone. I would review parking meter rates, enforcement, and locations, particularly in heavily visited beach areas, so visitors contribute more directly. I would also explore two transferable guest parking permits for each eligible household in affected residential areas, subject to a workable program and protection against misuse. The City should publish an estimate of tourism-related public costs and show how much additional parking revenue these changes could reasonably produce.”

Written response · answer only

Joy Berry

Challenger · Ballot position 7
Candidate page →

Our summary

Opposes burdening struggling small businesses and favors summer surge pricing at parking meters.

“All small businesses are struggling today with technology taking away the lions share of revenue and we cannot impact these small operations.”

Opening excerpt · written response. Full answer below.

Read full answer verbatim
“All small businesses are struggling today with technology taking away the lions share of revenue and we cannot impact these small operations. The best direct offset to day visitors is via our parking with surge meters during the summer months.”

Written response · answer only

Related forum excerpts and research →